Project Life Mastery

42 Life-Changing Books For Mastering Every Area Of Your Life

Stefan James — Tue, 23 Nov 2021 16:00:36 +0000

These 42 life changing books will improve every aspect of your life.

These books have shaped my beliefs and values. They have shifted my perspective, in terms of how I see myself, others, and the world.

In this blog, I break down my book recommendations into 10 different areas of life.

I would not be who I am today if it was not for these incredible books.

If you are committed to expanding your mind and mastering every area of your life, read this!

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Books open your mind to what is possible.

The mission of Project Life Mastery is to be a positive example of the unlimited possibilities that life offers for those that are truly committed to mastery. I have been obsessed with learning and growing in all areas of my life since I was 17 years old.

Unfortunately, as Jim Rohn says, “Most people in life major in minor things.” A lot of people know more about celebrity gossip than they do about their mind, body, and spirit. You want to make sure that you are majoring in things that matter.

There are only so many areas of life that truly matter. If you end up neglecting these areas, negative consequences will ensue. Thus, it's worthwhile to feed your mind and invest your time and energy into learning about different aspects of your life.

Did you know that reading strengthens your brain? Using MRI scans, researchers have confirmed that reading involves a complex network of circuits and signals in the brain. As your reading ability matures, those networks also get stronger.

On top of giving your brain a workout, reading is also one of the most effective ways to find solutions to problems. Whatever adversity that you're currently facing in life, there is someone who has been through the same adversity and they've been able to overcome it.

Not only that, but they've shared their wisdom and experience in a book that you can buy for $10-20. You get to benefit from their lifetime of knowledge. How incredible is that? Your behaviors follow your beliefs. If you implement what you learn, your life will change.

It's that simple.

Whenever someone asks me what books they should read I often respond with, “What area of your life are you focused on right now?” The books you read should always be relevant to what you want to move towards or away from. That's why I've broken down 10 categories of life and my best 4-5 recommendations in each category.

Let's dive into 42 life changing books for mastering every area of your life!

NOTE: These links are Amazon links and will direct you to the Amazon.com website when you click on them.

GENERAL SELF-HELP

1. Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny, Tony Robbins

I first read this book when I was 21 years old. Tony Robbins has been one of the biggest influences in my life. A lot of what I believe in and who I am is based on his teachings.

The concept of my brand, Project Life Mastery, was inspired by Tony. He coined the term life mastery. That idea resonated with me and I decided to go ahead and build a business around it.

Another book of Tony's that I recommend you read is called Unlimited Power. This book is based on the concept of neuro-linguistic programming (NLP) which is a methodology for producing change within yourself.

2. Think And Grow Rich, Napoleon Hill

Some people discredit Napoleon Hill based on certain stories that have emerged about him. Nonetheless, this book is a classic which focuses on the psychology of success. Napoleon draws on stories of millionaires of his generation to illustrate his principles.

There is even a chapter inside of the book that is focused on sexual transmutation, which teaches you how to channel your sexual energy to create success. Desire for success is the strongest of all human desires. Learning how to channel that energy into whatever it is that you want to accomplish is a valuable thing.

3. The 7 Habits Of Highly Effective People, Stephen Covey

Inside his book, Stephen presents a framework for personal effectiveness and success. He argues that change starts from within. Thus, if you want to cultivate success in life you first have to develop your character. He draws upon the 7 habits of highly effective people, which include the following

Be Proactive
Begin with the End in Mind
Put First Things First
Think Win-Win
Seek First to Understand, Then to Be Understood
Synergize
Sharpen the Saw

One of my favorite habits is to “seek first to understand, then to be understood.” People are too quick to project their rigid opinions and beliefs onto others. Even if I don't agree, I always strive to always listen and understand others' perspectives.

4. 12 Rules For Life: An Antidote To Chaos, Dr. Jordan Peterson

Dr. Peterson is a well-known Canadian clinical psychologist and University professor. This book is more challenging to read than other self-help books. I suggest that you watch his debates and lectures on social media first.

Doing so will help you understand his position on certain topics before diving into the book. He explains things in such interesting ways that it's difficult to disagree with his viewpoints. His principles are rooted in helping people think differently.

One powerful piece of wisdom that I've learned from him is that you want to reflect upon a belief from multiple viewpoints. The goal is to have an open mind and be flexible to determine the highest form of truth.

MINDSET

1. Grit: The Power of Passion And Perseverance, Angela Duckworth

Inside her book, Angela highlights something called the Hard Thing Rule. She talks about the importance of doing one hard thing every day which helps to build grit. You don't grow and become more by staying comfortable.

You get stronger by stepping outside of your comfort zone every day and doing things that make you uncomfortable. When you wake up every morning ask yourself, “What can I do today to challenge myself?”

My one thing is taking a cold shower every day. Your's can be whatever you want, as long as it is uncomfortable for you.

2. Relentless: From Good To Great To Unstoppable, Tim Grover

Tim was the trainer for famous athletes like Michael Jordan, Kobe Bryant, and Dwayne Wade.

In this book, he talks about the mindsets of athletes and how they differ from the average person. On top of that, he reveals what it takes to achieve the kind of relentless discipline and success that famous athletes have.

3. Can't Hurt Me: Master Your Mind And Defy The Odds, David Goggins

David is a retired U.S. Navy SEAL, cyclist triathlete, and runner. Anything extreme, he's done it. This book is the story of his life. Although he came from a dysfunctional beginning, he still went on to achieve great things in life.

It's inspirational to read how he was able to turn his life around. If you are someone who struggles with procrastination or laziness, this book will show you how you can master your mind and do the impossible.

4. Mindset: The New Psychology Of Success, Carol Dweck

Inside her book, Carol breaks down the difference between the fixed mindset and the growth mindset.

People with a fixed mindset don't believe that it's possible to change. Conversely, people with a growth mindset believe that abilities can be developed through hard work. She talks about how people can put a growth mindset into action to accomplish great things in life.

HEALTH

1. How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease, Michael Gregor

This book is promoting a vegetarian diet. What I love about this book is that every chapter is focused on a specific disease.

More importantly, the knowledge is backed by science.

A lot of diseases are preventable if you change your lifestyle and eating habits. I've considered buying this book as a gift to people because the information is so valuable.

2. Fats That Heal, Fats That Kill: The Complete Guide to Fats, Oils, Cholesterol, and Human Health, Dr. Udo Erasmus

Many years ago I interviewed Dr. Udo Erasmus on my YouTube channel. Dr. Udo is the world's expert in essential fatty acids. He is the creator of Udos Oils and the co-founder of the Udo's Choice supplement brand.

In this book, he talks about the science of fatty acids and sheds light on the manufacturing processes that turn healing fats into toxic fats.

3. The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing, Joe Cross

I came across this book after watching Joe Cross's documentary, Fat, Sick, and Nearly Dead. In his documentary, he talks about how he did a 90-day juice cleanse, transformed his body, and healed the symptoms of his autoimmune disorder.

Not only that, but he inspired many others to do the same. This book is a practical guide on how to do a juice fast and reboot your body. I was so inspired after reading it that I ended up doing a 14-day green juice fast.

4. Your Body's Many Cries for Water, Dr. F. Batmanghelidj

This book shares clinical and scientific research that highlights the importance of water. At one point in his life, Dr. Batmanghelidj worked in an Iranian prison. While there, he was able to treat and cure the ailments of prisoners through water therapy.

In the book, Dr. Batmanghelidj talks about how many diseases are caused by dehydration. Thus, it's so important that you keep hydrated, especially if you feel fatigued or struggle with brain fog.

MENTAL HEALTH/ADDICTION

1. Man's Search For Meaning, Dr. Victor Frankl

Victor Frankl was an Austrian psychiatrist and Holocaust survivor who lived in Auschwitz. In his book, he talks about being an inmate of a concentration camp and how his experiences shaped his understanding of meaning.

While he was in Auschwitz, he became fascinated with studying how people were able to find empowering meanings from horrific circumstances. In particular, why some people make it through suffering while others do not.

He went on to popularize the theory of Logotherapy, which is designed to help people find meaning in their lives. In the words of Victor Frankl, “Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s way.”

2. Dopamine Nation: Finding Balance in the Age of Indulgence, Dr. Anna Lembke

Dr. Lembke was recently a guest speaker on the Joe Rogan podcast where she talked about mental health and addiction. After listening to the episode I was inspired to read her book. Her book sheds light on the power of dopamine.

For those of you who don't know, dopamine is a neurotransmitter in your brain. When you overstimulate dopamine, you experience a dopamine crash. In her book, she talks about how our lifestyles contribute to a lot of mental health issues and advocates that people do a dopamine detox.

3. The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity – And Will Determine the Fate of the Human Race, Daniel Z. Lieberman & Michael Long

This book changed my life.

At the time, I was addicted to achieving more, which is caused by dopamine. The authors describe how our society has grown from a desire for more dopamine. They also talk about how dopamine deficiencies can lead to mental health issues and addictions.

This book shifted my values in life. Over the last few years, I've been spending less time focused on achievement and more time focusing on the here and now. As a result, I've been able to rebalance the molecules in my brain and feel happier and more fulfilled.

4. Recovery: Freedom from Our Addictions, Russell Brand

For those of you who don't know, Russell Brand is a famous comedian and actor. He has publically expressed his struggles with addictions to drugs, alcohol, sex, and pornography. In his book, he shares his story of addiction and introduces the 12 steps that are used in Alcoholic Anonymous.

More importantly, he offers advice and wisdom from his experiences as an addict. Through his writing, he encourages people to identify the pain that their addictions are masking.

5. Your Brain on Porn: Internet Pornography and the Emerging Science of Addiction, Gary Wilson

When I was a teenager I was addicted to pornography. I never thought there was anything wrong with it. Unfortunately, I wasn't aware of how it was affecting my brain.

This book shed light on that. It talks about how pornography overstimulates dopamine, objectifies the opposite sex, and inevitably ruins relationships.

RELATIONSHIPS

1. The Five Love Languages: The Secret to Love That Lasts, Dr. Gary Chapman

In his book, Gary Chapman shares that there are 5 Love Languages or 5 ways that we can communicate love to someone – words of affirmation, quality time, receiving gifts, acts of service, physical touch.

If you want to get your needs met in a relationship you must know what your love language is and communicate it to your partner. Equally so, you must know what your partner's love language is.

A lot of people make the mistake of assuming that their partner has the same love language as them. Thus, many of the challenges that couples face stem from not acknowledging one another's needs.

This book has a quiz that helps you determine what your love language is and provides some great advice on how you can show up for your partner's love language.

2. The Seven Principles for Making Marriage Work: A Practical Guide from the Country’s Foremost Relationship Expert, John Gottman

Dr. John Gottman is a professor of psychology at the University of Washington. He specializes in studying the habits of married couples. In this book, he shares the behaviors and skills that help couples create healthy and long-lasting relationships.

You don't have to be married to receive value from this book. It's a great guidebook for anyone who wants to embody the qualities that help make a relationship successful.

3. Cupid's Poisoned Arrow: From Habit to Harmony in Sexual Relationships, Marnia Robinson

This book shares a different approach to love-making with your partner. When you have an orgasm, you experience a dopamine crash. It takes two weeks for your brain to normalize and achieve a state of equilibrium.

Having orgasms consistently can negatively impact your relationship. It can make you feel more irritable and less connected to your partner. This book touches on tantric sex and teaches you how to create more passion and intimacy in your relationship.

4. The Way of the Superior Man, David Deida

This book is designed for men, but women can read it as well if they want to understand men on a deeper level. In his book, David Deida touches on a lot of important issues that men face.

This work has helped build the men's group movement. Each chapter of this book is filled with so many pieces of wisdom that offer practical tips on how men can live more authentically.

FINANCES

1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert Kiyosaki

In this book, Robert Kiyosaki shares a story about his Rich Dad and his Poor Dad. His Poor Dad, who was his biological father, had a belief system that was similar to the rest of society – go to school, get a good education, work until you're 65 years old, and then retire.

Conversely, his Rich Dad instilled within him the belief that he should start a business of his own as a way to create financial abundance. In the book, Robert talks about the difference between an asset and a liability and explores how you can use money as a tool for creating wealth, among other things.

2. Money: Master the Game: 7 Simple Steps to Financial Freedom, Tony Robbins

This book is based on Tony's extensive research and 1-on-1 interviews with 50 of the world's greatest financial experts, some of which include Ray Dalio, Carl Icahn, Warren Buffett, and Sir John Tempelton.

This book influenced my investing mindset and strategy. If you don't want to read the whole book, Tony has a shorter version called Unshakeable.

3. The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime, MJ DeMarco

In this book, MJ criticizes the get rich slow mentality for creating wealth which preaches the importance of going to school, getting a good job, and saving for retirement. Instead, he teaches an alternative road to create wealth that will help you become a millionaire, faster.

I attribute a lot of the success that I've had in my business to the teachings I've learned inside of this book.

4. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, T. Harv Eker

This book talks about the inner game of wealth and helps you understand what your money blueprint is. Harv believes that each of us possesses an internal money script that determines how we relate to money.

Your blueprint is based on the people with whom you surround yourself and the experiences that you have in life. In his book, Harv outlines 17 ways that the money mindset of rich people differs from that of poor people.

BUSINESS

1. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber

A lot of people decide to become entrepreneurs because they like doing something and want to make money from it. However, just because you like something doesn't mean you'll succeed in the business world.

This book talks about the value of working ON your business instead of IN your business. Michael shares some of the most common challenges that business owners face, and his strategies for how to create a successful business.

2. The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich, Tim Ferriss

This book shifted my entire perspective on work and business. Tim Ferriss' book taught me that it is possible to escape the rat race and create life on my terms. I learned that I didn't have to work 40 hours a week and postpone living until I retired at the age of 65.

Instead, I could systematize, automate, and outsource my business so that I could live large NOW and create financial freedom. This book taught me that I have the power to create the life of my wildest dreams, which is what I have gone on to accomplish.

3. Principles: Life and Work, Ray Dalio

Ray is a billionaire investor who founded one of the world's largest hedge fund companies.

In this book, he shares the guiding principles that have contributed to his massive success. He walks you through a 5-step process for achieving your goals and dreams in life.

4. Sam Walton: Made in America, Sam Walton

This is the autobiography of Sam Walton, who is considered to be one of the greatest entrepreneurs in the retail industry.

Sam came from humble beginnings. He went on to build the empire, Walmart, which is now one of the largest retail stores in the world. In this book, he shares his rags to riches story and his principles for running a successful business.

MARKETING

1. Influence: Science and Practice, Robert Cialdini

This book talks about what influences us as human beings. In particular, Robert talks about the factors that lead someone to say “yes.” This is extremely important when we talk about the world of marketing.

Robert talks about the psychological principles that guide human behavior, which include social proof, scarcity, liking, authority, and reciprocation. If you're interested in marketing, mastering these principles will contribute to your success.

2. Getting Everything You Can Out of All You've Got, Jay Abraham

Jay Abraham is one of the best marketers in the world. He works with some of the largest companies in the U.S.

Using examples from his own experience, Jay talks about a lot of amazing marketing principles in this book. He explains how to you can find and create new business opportunities using his success principles. If you have an online business, this is a must-read book.

3. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, Russell Brunson

Russell is a digital marketing expert and the co-founder of ClickFunnels. In the world of business, attention is the most important thing that you can have online. If you don't have people's attention, you can't sell your products.

In this book, Russell shares 20 of his best-kept secrets about how to market and get traffic to your product.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen, Donald Miller

This book will help you identify the story of your brand and why people need to connect with your story.

Donald gives strategies for how to communicate your story effectively so that you can attract people and build a raving fan culture.

SPIRITUALITY

1. A New Earth: Awakening Your Life's Purpose, Eckhart Tolle

This is one of the most life-changing books I've ever read.

In this book, Eckhart talks about the importance of living in the present moment. He guides you through a process of how you can awaken to a new state of consciousness, one that will bring you lasting fulfillment and happiness.

2. The Untethered Soul: The Journey Beyond Yourself, Michael Singer

Michael Singer was a very successful entrepreneur, multi-millionaire, and CEO of a billion-dollar public company. After experiencing a spiritual awakening, he stepped away from all of his success to pursue a spiritual practice.

In his book, he teaches people how to surrender and let go so that they can remove the negative blocks that reside inside of them. He has a great course that I recommend called Living From A Place of Surrender.

3. Power vs. Force: The Hidden Determinants of Human Behavior, David R. Hawkins

In his book, David Hawkins talks about the connection between consciousness and human behavior. He introduces what he calls “the map of consciousness.” Every human being can measure their consciousness on a scale from 1 to 1,000.

Anything between 700-1,000 is considered to be enlightenment. Less than 200 is considered to be “force” which is equated with suffering. When you raise your consciousness beyond 200, you set yourself on the path to experiencing fulfillment in life. I've noticed that my consciousness has expanded just from reading this book, before putting anything into practice.

4. Letting Go: The Pathway of Surrender, David R. Hawkins

In this book, David talks about how to free yourself from negativity and let go of the inner blocks that are preventing you from experiencing happiness, joy, success, and ultimately, enlightenment.

5. Way of the Peaceful Warrior: A Book That Changes Lives, Dan Millman

This book is about a boy who goes to college with the hopes of becoming an Olympic athlete. He has everything going for him, but something is still missing. In effect, he is struggling with his mortality.

He meets a man named Socrates who challenges him and teaches him how to become a peaceful warrior – to live in the present moment. This book will make you question your beliefs about success and happiness.

More importantly, it will help you connect to the peaceful warrior inside of you, reminding you that everything in life is unfolding exactly as it should.

CHRISTIANITY

1. The Bible

Being a Christian is a huge part of my identity and my life. My relationship with God is the most important relationship that I have. It is the foundation for everything that I do and experience in life.

There is so much wisdom in the Bible. If you're a Christian, it's the ultimate source of authority that is worth prioritizing. I do a Bible study ritual a few days a week which helps me stay connected to my faith.

2. The Purpose Driven Life: What on Earth Am I Here For? Rick Warren

This book helps you identify your purpose in life and how you can start living with a sense of purpose. Once you know God's plan for you, you can start focusing your energy on what matters most for you.

3. The Case for Christ: A Journalist's Personal Investigation of the Evidence for Jesus, Lee Strobel

I originally watched the movie The Case for Christ, which poses a compelling case for the historicity of Jesus’ resurrection. If you want to go deeper with this topic, I recommend reading Lee Strobel's book.

Lee was a former Atheist whose wife decided to convert to Christianity. As a journalist, he was concerned so he sought to prove why God did not exist. Through his research, the evidence provided otherwise. Inevitably, this knowledge led him to convert to Christianity as well.

4. Jesus Calling: Enjoying Peace in His Presence, Sarah Young

This is a book that you read daily. Each chapter is a passage and a prayer that helps you connect to the words of God.

If you're a Christian and you have the desire to strengthen your faith, this book is a must-read.

These are 42 life changing books for mastering every area of your life.

Over the last 17 years, these are the best books that I've read. They have shaped my thinking and changed my interpretation of the meaning of life.

If personal growth is one of your goals right now, I highly recommend that you dive into one of these books that resonate most with your current stage of life. Happy reading!

Are you ready to build a business that gives you the freedom to design life on your terms? CLICK HERE to take my FREE quiz to find out which business model is best for you!

The post 42 Life-Changing Books For Mastering Every Area Of Your Life appeared first on Project Life Mastery.

How Much YouTube Paid Me For 1,000,000+ Views

Stefan James — Tue, 02 Nov 2021 15:00:17 +0000

You won't believe what YouTube paid me for some of my videos.

I've been a YouTuber for almost ten years now.

What started as a desire to share my goals and habits with others has transformed into a platform comprised of 1,200,000 subscribers.

It's an incredible feeling to know that my content has impacted so many peoples' lives.

In this blog, I talk about how much YouTube paid me for 1,000,000+ views on my videos.

If you want to build a YouTube channel that makes you passive income while adding massive value, read this!

Watch the video below:

(Click here to watch on YouTube)

Are you ready to build your dream business? CLICK HERE to take this 60-second quiz to find out which online business model is the best for you!

YouTube has been a great stream of income for me.

To be honest, I wasn't aware of how much YouTube was paying me for views until recently. I don't like to get caught up in the analytics of my channel because it takes away from my purpose, which is making an impact on people's lives.

If I get too wrapped up in making money for my YouTube videos, it shifts my intention. I end up feeling disconnected from my passion. Nonetheless, I am grateful for the money I've made on YouTube.

I first started on YouTube before YouTube even had an advertising feature on its platform. Over the years I've been witness to how YouTube has grown. Advertisers spend a lot of money to advertise on channels like mine and others.

On average, a YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1,000 video views. A lot of YouTubers have taken advantage of this opportunity and turned it into a viable business.

Some YouTubers make millions of dollars per year just from the ad revenue of their videos. Jimmy Donaldson, the digital celebrity known as Mr. Beast, and other highest-paid YouTubers secured an estimated $211 million in total earnings from June 1, 2019, to June 1, 2020.

I thought it would be interesting for me to share some of the revenue that I've made from my videos. Also, for those of you who want to become YouTubers, I want to give you some tips on how to build a money-making YouTube channel.

Watch the video above where I share my computer screen and show you the top two videos that have made me the most money on YouTube!

Overall, I've made over $1 million in ad revenue from my entire YouTube channel. However, YouTube is not my primary source of revenue. I have many other business models that I'm involved in, but YouTube makes me a lot of money.

People who enjoy my content on YouTube tend to check out the other offerings that I have. Here are my top 2 highest revenue-producing videos on YouTube.

Highest Revenue-Producing Video #1 – She Makes $40,000 Per Month on Amazon at 23 Years Old

In this video, I interviewed my now wife, Tatiana, about her success on Amazon. After filming the video we thought that it may get 10-20,000 views. We've been blown away to see that it now has almost 6 million views!

This video has encouraged so many people to build an Amazon business. Even better, a lot of people have made a lot of money from this one video. There is nothing more rewarding than knowing that your content has changed people's lives.

The estimated revenue that I've made from this video has been $87,000 US dollars. This video didn't even have mid-roll ads, meaning that it probably could've made a lot more money. Keep in mind that if you're a beginner YouTuber, it's difficult to achieve this kind of money.

You can't predict which of your videos is going to go viral. Thus, a video like this is difficult to replicate. If you have a video that has over 6 million views, how much you make from it may be based on the topic and the niche of that video.

With a video like this one, more advertisers may be interested in the topic of selling on Amazon. Thus, they are willing to spend more money to advertise in front of it. The target market of these advertisers may be business owners or people who sell on Amazon.

I also publish a lot of self-development videos. I'm not publishing these videos to make money from. Rather, it's because I want to share impactful content that has the power to change people's lives. As a YouTuber, I share things that are relevant to my life and the lives of others. If I can make money at the same time, that's a bonus.

Highest Revenue-Producing Video #2 – How To Sell On Amazon For Beginners

In this video, I walk people through a step-by-step tutorial on how to build a profitable online business using Amazon FBA for beginners. I am a firm believer that Amazon FBA is one of the most life-changing opportunities available today.

This video has 2.1 million views and the estimated revenue that I've made from it has been $81,000 US dollars. Interestingly enough, this video performed better per view than the first video, since it has half of the number of views and only made $6,000 less.

But there's a danger in obsessing about the number of views you get on YouTube.

This proves that there are more opportunities for advertisers to advertise in front of videos like this one. I have a few other videos in the 5-figure to 1 million view range which is awesome. Keep in mind that certain topics will make you more money on YouTube than others.

Some of these video topics include business, marketing, selling on Amazon, investing, and/or real estate. Typically, a lot of advertisers will advertise in front of any videos that are in the financial sector.

However, if you are a YouTuber, make sure that you're not making videos solely for the money. I understand that making money is great. I could have made way more money if I had made that my intention, but it's not.

Ultimately, you want to create content on YouTube because it's something that can make an impact on someone else's life. It's something that is your passion. At times, I've gotten off track and chased opportunities for purpose of making money.

There's nothing wrong with doing this now and then. However, if you get too obsessed with making money from videos, you fall into a danger zone. This is the trend on YouTube – getting people's attention by resorting to anything that will get their attention.

Unfortunately, taking this path can compromise your values. Balance is key. Yes, see what's doing well so that you can further support people.

However, make sure you stay true to yourself. More importantly, always put other people's needs above your own. If you can do that, I trust you will be successful in your YouTube endeavors.

This is how much YouTube paid me for 1,000,000+ views on my videos.

Building a YouTube channel is hard work. However, the payoff is well worth it once you realize how many lives you've impacted through your content.

When I first started my channel, I would have never imagined that 1,000,000 people would be following me, but here I am.

Anything is possible if you stay consistent and add massive value over the long term. May your endeavors on YouTube be successful. You've got this!

Are you ready to build your dream business? CLICK HERE to take this 60-second quiz to find out which online business model is the best for you!

The post How Much YouTube Paid Me For 1,000,000+ Views appeared first on Project Life Mastery.

The 7 Best Fiverr Gigs For Building Your Business

Stefan James — Thu, 07 Jan 2021 16:00:23 +0000

Are you curious about how I've been able to successfully grow my business using Fiverr?

Inside this blog, I explore 7 of the best Fiverr gigs that will help make your life easier.

Fiverr is an online marketplace where you can find freelancers from all over the world who offer a variety of services.

As an entrepreneur, you need to wear many different hats in your business. I know all too well how overwhelming this can be. By outsourcing tasks, you have more time to work on your business instead of in it.

If you're ready to find great Fiverr gigs that will help you move your business forward, keep reading…

Watch the video below:

(Click here to watch on YouTube)

Have you been looking for a marketplace that will help you grow your business inexpensively? CLICK HERE to sign up for Fiverr!

Fiverr makes life easier for entrepreneurs.

One of the biggest mistakes that a lot of entrepreneurs face when growing their businesses is that they try to do everything themselves. From personal experience, this is the fastest way to burnout. Understand that you can't do everything by yourself, nor should you.

Successful business owners maximize their strengths and talents and hire people who are better at fulfilling the objectives they are weakest in. If you want to grow your business the right way, I encourage you to outsource your tedious, everyday tasks.

Some of these things may include answering emails, scheduling, research, and development, content writing, or graphic design. Yes, you could learn these skills on your own, but you've only got so much time in the day to work on your business. Outsourcing saves you time, energy, and money. You only want to focus on learning high-income generating skills.

On Fiverr, you can search for literally any task that you want to outsource to a freelancer. Some of the most popular services to outsource include web and mobile design, voice-over, WordPress setup, logo design, and dropshipping.

One thing that I love about Fiverr is that you're able to see how many reviews someone has. When you're outsourcing this gives you a level of certainty that you can expect something of quality. Every freelancer will charge a different rate for their services, based on their skills and number of reviews.

I've been using Fiverr for many years now. Below are the 7 best Fiverr gigs that I've paid for that have helped me grow my business.

1. Protecting your brand with a U.S. Trademark application

In my business, I own a lot of different trademarks for different brand names that I have and use. I used to be able to file a trademark myself through the United States Patent and Trademark Office. However, they've changed the rules.

Today, you have to be a U.S. resident to be able to file your trademark. If you live outside of the U.S., which I do, you have to hire a trademark attorney to do it for you. I decided to hire a trademark attorney via Fiverr.

It cost me $300 and the lawyer that I hired delivered my trademark application in 7 days. This route was a lot cheaper than if I had found an attorney elsewhere.

2. Designing an eye-catching eBook or Kindle cover

You can hire high-quality designers on Fiverr to design a book cover fairly inexpensively. When I'm preparing to publish a book, I'll hire three different people to design the same cover for me.

This will allow me to determine who designs the cover that I like the most. It may cost me $30-40 total for the three covers, but it's worth it. I can test the covers on different platforms to see which one converts the best.

When it comes to designing a book cover, you don't want to be stingy. People judge your book based on the cover. It is the first thing that people see so you want it to be enticing. Make sure that you have an engaging title, clear text, a professional font, and a good choice of colors.

3. Formatting a Kindle, eBook, or paperback book

Formatting a book is a very tedious task. It requires a lot of trial and error until you finally get it right. When it comes to people reading your book, first impressions are everything.

The last thing that you want is bad reviews as a result of a book formatting issue. There are so many better things that you can be doing in your business that can make you more money.

4. Designing a PowerPoint or Keynote presentation

Putting together a high-quality PowerPoint can be a lot of work. Whenever I'm giving a speech I like to hire someone who can convert my presentation notes into a PowerPoint.

Outsourcing a task like this allows me to focus solely on my talk instead of worrying about the design component of the presentation.

5. Sharing your site to SEO bookmark sites

Getting bookmarks is beneficial for SEO so that your content and website rank better in the search results.

Be mindful that there are some blackhat gigs on Fiverr that can get you into trouble, especially when it comes to SEO. If someone is using illegal software or blasting your website with thousands of unnatural backlinks, it can hurt your website.

Do your research and make sure that a freelancer is using whitehat SEO, meaning any practice that improves your search rankings on a search engine results page, while maintaining the integrity of your website and staying within the search engines' terms of service.

6. Writing a press release

Creating a press release is a great way to build your brand's reputation or get media attention for a new product or service that you want to promote.

A press release can be very time-consuming to write. Hence, this is why it's great to leave this task to a content writer who specializes in helping businesses and entrepreneurs grow their brands.

7. Paying Instagram influencers to do a shout-out for you

Shout-outs are a smart influencer marketing strategy. This is a totally legit service. It doesn't involve buying followers. Basically, it's like getting promoted by a top Instagram user.

You can find people who have 500,000+ Instagram followers and pay them $5 or more to make a story about your content and tag your handle.

This is a great way to increase your following, boost your engagement, grow your brand, and inevitably make more money selling whatever it is that you're offering.

These are the 7 best Fiverr gigs for building your business.

Fiverr is an amazing platform that helps you save time and money. Experiment with different gigs and find what works best for you and your business. When you get your mindset around this new way of delegating and working, there is no limit to how successful you can be.

Have you been looking for a marketplace that will help you grow your business inexpensively? CLICK HERE to sign up for Fiverr!

The post The 7 Best Fiverr Gigs For Building Your Business appeared first on Project Life Mastery.

How To Start A YouTube Channel (Tips & Tricks)

Stefan James — Thu, 24 Dec 2020 16:00:20 +0000

I'm going to tell you how to start a YouTube channel in 2022.

Tatiana and I have been successful YouTubers for several years now. I have over 1.1 million subscribers and Tatiana has over 200,000 subscribers.

YouTube has 2 billion users worldwide, making it one of the most popular social media platforms. If you've had the desire to start a YouTube channel, now is the best time to do so!

Tatiana and I want to help you maximize your chances of success.

If you want access to our tips and tricks for building a successful YouTube channel, this blog is for you…

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://www.buzzsprout.com/9299/7006756-plm-833-how-to-start-a-youtube-channel-in-2021-tips-tricks.mp3″ background=”default” ]

Are you ready to create a life that you never need a vacation from? CLICK HERE to take my FREE 60-second quiz to find out which online business model is the best for you to start your online business!

Are you ready to start a YouTube channel?

A lot of people wait for the perfect time to start creating content on YouTube. However, there is no perfect time to start anything. Whether you feel like you're ready or not to dive into the process, I encourage you to just start. I've been a YouTuber for over 8 years now.

When I first started my YouTube channel I had no idea what I was doing. In the beginning, I was filming videos with my iPhone on a stack of books. I didn't have any fancy cameras or equipment, I just had a desire to share and serve. That was more than enough. At the time, I was in the early stages of my self-development journey.

I felt alive and excited for my future, in ways that I had never felt before. The life principles that I was learning and living by were transforming every area of my life. I wanted to inspire others to grow and evolve. That being said, I didn't start creating video content to make make money off of people.

However, fast forward to today and my YouTube channel has helped me build a multi-million dollar business doing work that I love. If you have the desire to impact millions of people through your content, YouTube is an amazing platform to do so.

Read on to get our advice on how to start a YouTube channel…

If you are just getting started, congratulations! This is an exciting journey. What we love about being YouTubers is that we get to add so much value to people all over the world. It also provides us with a unique opportunity to grow and develop ourselves.

As a result, we can add even more value to our audience. Before you get started, it's important to understand that building a YouTube channel is a journey. In the beginning, it can feel disheartening. You may not get any views from the videos that you publish. This is a part of the process.

YouTube rewards consistency. It's a game of momentum. If you are consistent, over time your channel will gain more subscribers and you will develop relationships with your viewers. It's all about figuring out what people want and what they respond to. Eventually, one of your videos will take off and your channel will grow exponentially.

In terms of the content itself, figure out what your niche is and what you are going to offer people. Keep your videos short. In the beginning stage of building your channel, people don't know you well enough yet. Thus, they don't want to give you 30 minutes of their time. Deliver on whatever the title of your videos is.

People appreciate it when you get straight to the point.

Before Tatiana and I create video content, we like to study other peoples' YouTube channels that are similar to our niche. Doing so allows us to determine the kinds of video topics that are performing well. Keep in mind that the goal isn't to copy other people's videos.

You're merely getting ideas. Every successful YouTube video starts with a great topic that others' are interested in. If you're putting out videos that people don't care about, you won't succeed on YouTube. It's not about you. Once you build up your audience you can create longer videos. At that point, your subscribers will have an interest in learning from YOU.

YouTube Tips and Tricks

First and foremost, we recommend that you film your videos in bulk. Once you record one video you will be in a state to record more. You will be more talkative and articulate. I like to take half a day to record a few different videos.

When it comes to your thumbnails, you want to make sure that they are high-quality. You could have the best video on YouTube, but if people aren't intrigued to click on your video, nobody will watch it. A great thumbnail entices people. Different thumbnails will convert differently on YouTube.

For example, a close-up thumbnail may work better versus one that is far away. Sometimes no text is better than text on the thumbnail image. You will figure out what is best through trial and error.

This is why we suggest that you create two thumbnails for each video and then split test them to determine which thumbnail is performing better. If you want to save time, you can hire a designer on Fiverr to design thumbnails for you relatively inexpensively.

The lighting is everything when it comes to creating videos. Natural light is the best for filming videos and taking thumbnail pictures. If you decide to film outside, be weary that noise can impact the quality of your videos, as well as the constantly-changing light.

Good quality audio is also crucial for engagement.

We use the Sennheiser EW 112 wireless microphone. Once you have the money to invest in a great quality camera, do it! We use a Panasonic GH5.

Finally, a powerful tool that we recommend that you use when creating your YouTube videos is TubeBuddy.

This is a great keyword research tool for determining which YouTube videos and their titles are performing the best. In turn, this will help you get your videos ranking higher in the search results, which will result in more views and subscribers over time.

Also, TubeBuddy helps you choose the best tags for your videos and allows you to split test your YouTube thumbnails. In my opinion, every new YouTuber should have this tool.

Make 2022 the year that you start your YouTube channel!

What stops a lot of people from starting a YouTube channel is fear. Don't worry about being perfect. All that matters is that you just start. Take action, stay consistent, and focus on making progress with every video you publish.

YouTube has transformed mine and Tatiana's life in so many ways. If you want to learn more about Tatiana and her work, I encourage you to follow her YouTube channel and Instagram where she shares her best tips and strategies for success with eCommerce.

I believe that everyone can benefit from starting a YouTube channel, whether you have the desire to build a business, improve your speaking skills, build confidence, or create a community of like-minded people.

The question is… are you ready to ditch your fear and share your message?

The post How To Start A YouTube Channel (Tips & Tricks) appeared first on Project Life Mastery.

Here’s Why You Need To Start An Online Business RIGHT NOW!

Stefan James — Thu, 10 Dec 2020 16:00:13 +0000

If you want to protect your financial future, you need to start an online business RIGHT NOW!

The COVID-19 pandemic has shaken the global economy. Millions of people have lost their jobs, and hundreds of thousands more still are and will continue to be out of work. If you're feeling the effects of this reality, you're not alone.

We still don't know when the world will return to normal, or what a new norm will even look like. This uncertainty has created a lot of fear in people.

The only person who can take control of your financial future is you. The best place to start is the Internet.

If you want to discover how you can start an online business right now, instead of settling for financial uncertainty, keep reading…

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://www.buzzsprout.com/9299/6789022-plm-830-here-s-why-you-need-to-start-an-online-business-right-now.mp3″ background=”default” ]

Are you ready to dive into the world of entrepreneurship and build a successful online business? CLICK HERE to take my FREE quiz to discover which business is best for you!

Building an online business is your ticket to financial freedom.

The advent of the Internet has been the greatest breakthrough and advantage of our lifetime. Thanks to the Internet, making money from the comfort of your home is possible. Once you know how to tap into the abundant opportunities that exist online, there is no limit to how much money you can make.

This is why we are seeing a trend towards younger people getting richer faster. A new report shows that 93% of millennial millionaires have a net wealth between approximately $1 million and $2.5 million. These numbers prove that anything is possible if you leverage the Internet in the right way.

At the of the day, getting rich starts and ends with your mindset and your beliefs around money. According to Steve Siebold, who is a self-made millionaire, “Getting rich begins with the way you think and what you believe about making money.” Do you believe that you deserve to be wealthy?

Becoming a multi-millionaire or billionaire doesn't happen because of luck. It takes self-belief, hard work, and tenacity to succeed. Mark Zuckerberg's story is a testament to this. He built his brand, Facebook, from his dorm room and dropped out of college to become one of the richest men in the world.

I'm not going to sugarcoat it… building a business is hard work. If you don't like hard work, you may want to rethink becoming an entrepreneur. Your business never sleeps. It is constantly moving, which means so do you. The more time, energy, and hard work you are willing to invest in building your business, the more money you will make and the greater impact you will have. An online business can truly change your life.

I've been an online entrepreneur for 10 years now.

I've worked with thousands of people, who have been through my courses or whom I've worked with 1:1 in my workshops and seminars. There have been people who have gone on to succeed and those who have gone on to fail. Unfortunately, more have failed. These people wanted success only if it was easy and convenient. This isn't how success works.

Successful people aren't special. Rather, they are just willing to do what others won't. How bad do you want it? When you want success as bad as you want to breathe, you know you're ready. It's about becoming the creator of your destiny and refusing to settle for anything less than what you deserve. What is your purpose for building an online business?

More importantly, what is the consequence of not living a purpose-driven life? The alternative should terrify you and create a lot of pain. For me, it was working a 9 to 5 job doing work that I hated for the rest of my life and never being able to get out of debt.

**For a lot of entrepreneurs, their why connects back to their desire for freedom.**

When you know what is driving you, you will be less likely to quit when things get tough. You cannot treat your business like a hobby. If you don't take your business seriously, you won't see results. A lot of people build their online business part-time, while they are still working their 9 to 5 jobs.

If this is you, make sure that you focus on your online business equally as much, if not more, than your current job. Yes, your current job provides for you, but your online business is what is going to help you create the financial freedom that you desire.

Over the next decade, the number of people who will have access to the Internet is expected to increase to 7.5 billion people. No matter what online business you decide to pursue, you are guaranteed to benefit from the sheer number of new consumers who will be buying online.

Don't wait to start an online business. Your time is now!

Building an online business isn't for everyone. It's hard work to build something from scratch, especially if you don't have any previous business experience. However, it's a journey that is worth embarking on.

Along your journey, you will be forced to grow and evolve beyond your current state of being, to overcome your limiting beliefs and fears, and start taking massive action.

The world is waiting for your gifts. Don't let the economy dictate your financial future. It's time to show yourself and the world who you are and what you have to offer.

Are you ready to dive into the world of entrepreneurship and build a successful online business? CLICK HERE to take my FREE quiz to discover which business is best for you!

The post Here’s Why You Need To Start An Online Business RIGHT NOW! appeared first on Project Life Mastery.

10 Things I Learned From Getting 1,000,000 YouTube Subscribers

Stefan James — Thu, 03 Sep 2020 15:00:48 +0000

I am eternally grateful for my YouTube subscribers.

If you are reading this and are already a subscriber to my Project Life Mastery YouTube channel, thank you for your unwavering support.

Recently, I hit 1 MILLION subscribers on my channel! It's an honor to know that my content has positively impacted the lives of so many people.

Today, millions of people have watched my YouTube videos and consumed my content. It has allowed me to build a multi-million dollar business doing work that I love.

It's fair to say that YouTube has transformed my life. Keep reading to discover 10 things I learned from getting 1,000,000 YouTube subscribers…

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://www.buzzsprout.com/9299/5293489-plm-808-10-things-i-learned-from-getting-1-000-000-youtube-subscribers.mp3″ background=”default” ]

Do you want to find out which online business will best help you manifest your dream life? CLICK HERE to get instant access to my FREE business quiz!

I've been a YouTuber for over 8 years.

When I first started Project Life Mastery, my intention was to share my goals, rituals, and habits, in the hopes that others would feel inspired to grow and evolve. The fact that 1,000,000 people I don't even know have watched and benefitted from my videos is beyond humbling. That makes everything that I do worthwhile.

If you want to build a YouTube channel I want to pay it forward and share 10 things that I learned from getting 1,000,000 YouTube subscribers. You can apply these 10 universal principles of success to whatever path you decide to take in life. Let's dive in!

1. Consistency Is Key

I've been consistently publishing YouTube videos for over 8 years now. There was once a time when I was publishing 5 videos in one week for one year straight. To be consistent you have to have a long-term vision. This means that you need to know what you want to do with your YouTube channel. Building a YouTube channel takes time to grow.

When I first started my YouTube channel, nobody was watching my videos. It was disheartening, to say the least. However, I knew that if I wanted to be successful, I had to drop my ego and go through that initial phase of discomfort. Every YouTuber starts with zero subscribers. You've got to believe in what you're doing. If you work hard and are consistent, your efforts will be rewarded.

2. Quality Content Is King

The content that you publish must be high-quality. When people watch my videos I want them to feel appreciated and blown away by the content that I'm providing. That is the reaction that I want, especially if it's someone's first time visiting my channel. Not all of my videos will receive this reaction.

However, when you set your standards high from the onset, you will produce high-quality content on a consistent basis. If you're not getting the results that you want, you need to be willing to make adjustments to your video content. Doing so will allow you to become more marketable and relatable to your audience.

You can't expect to grow your channel with low-quality content. Quality content is king. I'm always analyzing my content so that I grow and improve. I study my verbal and non-verbal body language, and I am constantly reviewing my video analytics. This allows me to know at which point people stop watching my videos.

From there, I can step back and ask myself, “Is there something that I said or did that caused this drop to happen?” You want to make sure that you don't fall into a perfectionist trap. If you strive to make your video content perfect, you will create unrealistic standards that will be hard to live up to. Just be yourself and trust that progress will happen over time.

3. 10% Of Your Videos Will Build Your Channel The Most

Right now my channel gets 1.1 million views per month. Most of those views aren't from my most recent videos. Rather, they are from older videos that I published months or even years ago. To this day, they consistently get views. I have certain videos that go viral at different times, while others drop off. I've published over 1,000 videos on my channel.

However, the reality is that probably 100 of those videos built my channel to 1,000,000 subscribers. My top video has over 5.5 million views. The videos that take off are the ones that will help you build your channel and get followers. You never know which video will take off, which is why publishing consistently is key to success.

I can't tell you how many videos I've recorded that I thought would be received well by people, but weren't. On the flip side, I've published videos that I never thought would take off, but they did.

One example of this was my interview with Tatiana on how she makes $40,000 per month on Amazon at 23 years old. Today, this video has 5.7 million views! Be willing to experiment and publish videos on different topics. This will help you determine what kind of content resonates most with people.

4. Give People What They Want, Then What They Need

If you want to build your channel, you have to give people what they want. The way that you figure out what they want is by doing research on YouTube. This helps you determine what people are searching for and watching. The self-development niche is fairly broad, which means that I have many different segments of subscribers.

Some people are interested in building an Amazon FBA business, while others are interested in building a Kindle publishing business, while others want to learn about self-development. This is how I've built my channel, but it's not the best way. It's better to cater to one core audience, versus building different segmented audiences.

If I only focused on one topic for over 8 years, I would be bored. My videos that do well are the ones where I share results or talk about how to make money. Unfortunately, flashy and superficial topics tend to do well. The reality is that I'm not highly driven by money or materialistic things. It's not who I am.

I'm more of a self-development guy. I preach the value of mastering every area of life to grow and become more. Unfortunately, I've learned that it's challenging to get engagement on video topics related to self-development. It's a hard sell because most people don't want to change themselves.

They want money and success without having to do the work to get it.

To rise above the crowd, I know that I have to create content that will get attention on my channel. Research shows that 82% of all customers have a more positive outlook about a business after consuming custom content. In my videos, I make sure that I give people what they need AND want.

It's great to want success and financial freedom, but don't forget about the things that matter most, like spirituality, relationships, mental health, and well-being. My goal is to help people feel whole, happy, and fulfilled. As Tony Robbins says, “Success without fulfillment is failure.”

5. Know Your X-Factor

You are unique just because of how you are – there is only one of you. This is your x-factor. People will connect with you based on your personality and life story. Authenticity is something that a lot of people value. When I publish videos, I don't do a lot of editing, nor do I chop up my videos. I'm a real and raw person.

How I communicate online is the exact same way that I communicate with my friends and family. On my YouTube channel, my goal is, to be honest and transparent about my journey. People follow people who they like, know, and trust.

I want people to feel hopeful, passionate, and inspired when they consume my content. Through my content, I strive to challenge people's belief systems and/or ways of being. I want people to learn and unlearn everything that they've been taught about who they should be and how they should live their lives. This is what makes me different.

My caring nature is my superpower. People don't see it, but I spend a lot of time behind the scenes brainstorming and researching new ideas and topics that can help people grow and develop on a deeper level. Reflect upon and hone in on what your x-factor is. Ultimately, this is what will give you a competitive edge and keep you on top.

6. Don't Take Anything Personally

Being a YouTuber makes you susceptible to criticism and judgment. Not everyone will like you and that's okay. Your success will always make some people uncomfortable, especially if they are unhappy. People who are happy and fulfilled don't feel the need to judge others. When people spread hate online, oftentimes it has nothing to do with you.

Your success is merely triggering their insecurities. This is what causes them to project and say negative things about you. Don't buy into their projections. Stay in your lane, focus on what's important, and send love to negative people from afar.

I don't engage much on social media. Rather, I focus my efforts on being a content creator. I create my videos, deliver my message, and let my team take care of the rest. My primary goal is to add value and be of service to others.

7. Share Your Journey Authentically

I've always adopted the mindset of being a lifelong learner. I'm a regular person who is on a journey of self-development. I share what works for me because I want to help people. Maybe I'm further ahead than some people, but I'm still a human having a human experience.

Being an authentic person goes a long way. Research shows that 86 percent of consumers say authenticity is important when deciding what brands they like and support. Trying to be perfect isn't effective when it comes to relating to others. If you appear too perfect, people won't trust you.

Being vulnerable, raw, and willing to share your mistakes with others makes you relatable. People connect with people, not robots. Share your journey, but don't sugarcoat it to make it sound ‘better.'

8. Test and Optimize Titles And Thumbnails

You have to understand the ins and outs of how to optimize your YouTube videos. When people are scrolling through videos on YouTube, they have to be inspired to click on your thumbnail. Inciting mystery, emotion, or curiosity is a great way to get clicks on your videos. If you don't get attention, people won't benefit from your message.

Some people go over the top to get attention online, in terms of their titles or the thumbnail images they choose. At one point, my team and I were heavily editing our thumbnails to make them more animated.

However, once we started split-testing our thumbnails, using TubeBuddy, we had an “aha moment.” The unedited thumbnails were getting higher click rates. In terms of choosing video titles, I take a lot of time researching other videos to see what people are clicking on.

Keyword research and search engine optimization are very important, especially when you're building your YouTube channel. Most of your video views will come from YouTube recommending your videos. The viral effect is what makes YouTube so powerful.

9. Have a Long-Term Strategy

You need to know what you want to accomplish with your YouTube channel. YouTube has never been my full-time gig. It's only one part of my business. I use my YouTube channel to grow my other business models. When I first started on YouTube, there was no option to make revenue on advertisements.

Today, there are are a lot of advertisers on YouTube, which means greater opportunities to make more money. YouTube wants people to stay on YouTube. The longer they do, the more ads people watch, the more money YouTube makes. I make $30,000 per month just on ad revenue. Crazy, right?

YouTube doesn't want you to have a link in your description that takes people to your course, funnel, or website. Thus, your videos will do better if you don't have links and CTAs.

However, I would much rather get fewer views on my videos so that I can build the backend of my business and my email list. This is how I've been able to build a multi-million dollar business. Again, know what your long-term strategy is and make decisions accordingly.

10. Caring Is Your Ultimate Power

My passion to serve others drives everything that I do. I always ask myself, “How can I create content that adds massive value to people?” At the end of the day, I'm not a YouTuber for the money. There are a lot of other passive income streams I could leverage and make money from.

I'm driven more by contribution. Caring is my ultimate power. YouTube has created a deep sense of meaning and fulfillment in my life. Knowing that I've made a difference in the lives of so many people has been the ultimate reward.

These are the 10 things I learned from getting 1,000,000 YouTube subscribers.

I hope the insights that I've shared help you build your YouTube channel in a way that aligns with the ultimate vision that you have for your business. If you want to learn more tips on how to build a YouTube channel, check out some of my YouTube videos:

I look forward to further growing my YouTube channel and making a greater impact in the future. Let's strive to hit 10,000,000! Until then, I promise to continue serving and adding value to you through my content.

Do you want to find out which online business will best help you manifest your dream life? CLICK HERE to get instant access to my FREE business quiz!

The post 10 Things I Learned From Getting 1,000,000 YouTube Subscribers appeared first on Project Life Mastery.

How To Make Money Publishing On Amazon [STEP-BY-STEP]

Stefan James — Fri, 17 Apr 2020 15:00:20 +0000

If you've been thinking about publishing on Amazon, now is the best time to do so.

Self-publishing has never been easier. You don't have to be a writer, nor do you need previous business experience to publish books on Amazon.

Amazon has the largest online bookstore, which means that there is ample opportunity for you to reach your target audience online.

Do you want to know my step-by-step system for making money publishing on Amazon in 2022?

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://www.buzzsprout.com/9299/3449452-plm-778-how-to-make-money-publishing-books-on-amazon-in-2020-step-by-step.mp3″ background=”default” ]

Do you want my proven step-by-step system for publishing books on Amazon? CLICK HERE to purchase my new and improved Mastering Book Publishing program!

Are you ready to master the book marketing process? CLICK HERE to purchase my Mastering Book Marketing program!

Kindle publishing is still profitable in 2022.

I've been publishing books on Amazon for over 9 years. Over the years I've seen how Amazon has changed and evolved. I've had a lot of success on Amazon. I've created courses and programs that have helped tens of thousands of people make money publishing on Amazon.

I know what is working on Amazon right now and what will continue to work in the future. My goal is to help you build a sustainable Amazon business that lasts for years to come. Nine years ago I was trying to figure out how to make money online. Amazon really appealed to me. It made a lot of sense because it's the biggest online retailer in the world.

Who wouldn't want to be in alignment with a company like that?

Also, people love to buy and shop on Amazon. An Amazon publishing business is recession-proof. Regardless of what happens to the economy, people will continue to read books. On top of that, Amazon books are low-ticket products. People will always be able to afford to buy them.

Publishing on Amazon continues to be one of the best opportunities to get started making money online. I say that because it's a newbie-friendly business. Literally, anyone can do it. If you want to create a solid side income, publishing books is a great option. It also opens up the door to other business models.

A book is a front-end offer.

Every time you publish a book you want to have a marketing strategy in mind. If your customers receive value from your books, they will want to know how else you can help them. Your book is only one part of your business. The goal should be to funnel people into other parts of your business, which in turn, will make you more money.

Let's talk about the steps involved to make money publishing on Amazon in 2021.

Step 1: Identify Your Niche

The first step is to determine which niche you should publish your book on in Amazon. The biggest mistake that people make is that they write books based on what they are interested in, instead of figuring out where the demand is. They end up writing and publishing a book in a niche that has zero demand.

This is why I recommend that people do research and identify what people are searching for on Amazon, and then tailor their book to meet that demand. Go to Amazon and browse the various categories to see which books are selling. Ask yourself, “Are people already buying books on the topic that I'm interested in?”

Answering this question will help you determine the size of the market and how much money you can make. You don't want to spend time writing a book that doesn't sell.

Step 2: Create Your Title

Your title has to be enticing. It has to evoke emotion in people to the point where they want to buy your book. If you write a non-fiction book, you want it to provide a benefit to your readers. Examples of benefits that people are searching for online are things like: how to overcome procrastination, how to set goals, or how to manage your time.

The reason why people buy non-fiction books is they believe the book will help them solve a problem. Hence, your job is to help people solve problems at a profit. If you can effectively communicate a benefit, people will be more inclined to buy from you.

Fiction books are a different market altogether. People are buying these books for entertainment. They want to be transported to a different world. Regardless of the kind of book that you publish, strive to create a winning title. Research your competition in the niche that you choose, see what they are doing, and then figure out how you can make your book stand out.

Step 3: Create Your Cover

Your cover is even more important than your title. It is the first thing that people see when they are browsing on Amazon. Similar to YouTube, the first thing that you see is a thumbnail. It's a graphic that gets people's attention. That is what inspires people to watch a video in the first place.

Your book cover has to hook someone. The great thing about a cover is that you can get someone to create it for you relatively inexpensively. If you go to Fiverr.com you can hire a graphic designer to create a cover for you for as low as $5-10.

One of the reasons why I love book publishing is that it's fairly inexpensive compared to other business models. If you want to get started making money online and you don't have a lot of money to invest, publishing on Amazon is a great option.

I suggest that you hire three graphic designers. Give each person a design idea and see which one you like best. The more options, the better. Alternatively, you can test your different book covers on Amazon and see which one converts better.

Step 4: Write Your Book

The great thing about publishing on Amazon is that you don't have to be a professional writer. I've published hundreds of books on Amazon. I can write and I don't mind doing so, but it's not my core skillset. You can write your own books, but the real money in building an Amazon publishing business comes down to working smart, not hard. You want to work on your business, not in your business.

If you want to scale your business, I encourage you to work with other authors or hire ghostwriters to write books for you. Depending on the length of your book, they will give you a price and you will pay them for that service.

What holds a lot of publishers back from writing is that they have a perfectionistic mentality. If you can relate, it's important that you know that nothing is ever perfect. In fact, the way that you perfect something is to put it out there, get feedback from people, and then improve the book over time.

Step 5: Publish Your Book

Amazon has a platform called, Kindle Direct Publishing. When you sign up for free, you can submit your book. I encourage you to publish a book as both a Kindle and a paperback version. A lot of people only publish Kindle books. In my opinion, this is a big mistake. You are leaving a lot of money on the table if you do this.

Once you have the title, cover and the content of your book, all you have to do is format your book into a different version. Kindle Direct Publishing has a formatting tool inside their platform that can help you get your book formatted properly.

Doing so will increase your reach and the amount of money that you can make from one book. I've published a lot of books that didn't make a lot of money on Kindle but that did really well on paperback.

Your book can be made available in every Amazon marketplace. Typically, a Kindle book sells for less than $10. Amazon will pay you a royalty on every sale. You can charge more money with a paperback book because it has a higher perceived value.

However, there is some expense involved with a paperback book because it's a print-on-demand service. Regardless of what platform you publish your book on, your book will be available for purchase on Amazon within 24 hours.

Step 6: Launch Your Book

A lot of people fail to create a marketing strategy for their book. Instead, they just hope for the best and then wonder why their book doesn't sell. What would happen if Apple came out with the newest iPhone but they didn't build any anticipation around it?

They wouldn't have a successful launch. The same thing goes with a book. You need to come up with a game plan to set yourself and your book up for success. I suggest having your book available for presale.

Get the word out to people early on about when your book will be launched. This is a great way to build up a list of people who want to buy it. Ask people if they will leave you a review. This will give you traction early on. Amazon loves this. In turn, Amazon will give you a boost on their platform because you will be driving a lot of sales to them.

Amazon has some great marketing tools for book publishers. They allow you to do a free promotion for Kindle books. That's very valuable for a few days.

Even though you're not making sales from that, you are getting downloads. These downloads will boost your book and possibly some reviews. Amazon also allows you to offer a limited time discount called a Kindle Countdown Deal on your books.

Step 7: Market Your Book

If you want your book to sell, you need to market and promote it. Today, Amazon has become more competitive. The two ways that publishers market and sell their books on Amazon are through Amazon search or to run Amazon ads. The problem with these two methods is that every other publisher is doing the exact same thing.

Hence, it's hard to stand out. Amazon has provided an opportunity for you to publish, for free, on their platform. They are doing this because they're hoping that you will promote and market your books. In turn, this will funnel more people back to their platform, which will give them more customers.

That's how Amazon makes their money. If you support Amazon, they will rank your books higher and recommend them to other people. I encourage you to learn marketing strategies and skills outside of Amazon. Maybe this means building a blog. If you think about it, people who read books enjoy reading. Those are the same people who read blogs.

This is a great way to get more sales to your Amazon books. This is one of the many marketing strategies that will give you a competitive advantage. Your goal should be to build a business that isn't solely dependent on Amazon. This is the long-term vision and mindset that you want to adopt.

This is how to make money publishing on Amazon in 2022.

If you're a newbie to the online business world, publishing on Amazon is a great business model to get started with. It is one of the easiest and most cost-effective ways to make money online. Are you ready to self-publish a book on Amazon and build a successful publishing business?

Do you want my proven step-by-step system for publishing books on Amazon? CLICK HERE to purchase my new and improved Mastering Book Publishing program!

Are you ready to master the book marketing process? CLICK HERE to purchase my Mastering Book Marketing program!

The post How To Make Money Publishing On Amazon [STEP-BY-STEP] appeared first on Project Life Mastery.

How To Get Traffic To Your Website And Sell Your Products

Stefan James — Fri, 27 Mar 2020 18:00:07 +0000

Have you been trying to figure out how to get traffic to your website?

A big mistake that a lot of business owners make is that they believe that if they build something, people will come.

Hence, they invest a lot of time, energy and focus, and money into creating a great product or service, without recognizing that this is only half the battle.

As a business owner, trust me when I say that the Field of Dreams motto does not apply in the world of business.

I want to help you generate more traffic and grow your business the right way. Keep reading to discover how.

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://www.buzzsprout.com/9299/3232150-plm-772-how-to-get-traffic-to-your-website-and-sell-your-products.mp3″ background=”default” ]

Need more traffic to your website or funnel? CLICK HERE to pre-order Russell Brunson's FREE book, Traffic Secrets!

Traffic creates website visibility.

If you want to have a successful online business, the first thing that you need is traffic. Web traffic is measured in visits and is a common way to measure online business effectiveness at attracting an audience. This is a big pain point for a lot of business owners.

The challenge is that the eCommerce industry has become an oversaturated market. Everyone is vying for attention online. How do you expect to stand out if nobody knows how to find you online? This is why you must become a master at marketing your products and services. The more traffic that you get, the more money that you will make. The question is, “How do you do this?”

I am going to walk you through the steps of how to get traffic to your website and sell your products. Keep in mind that this information applies to any business model. The first thing that you need to know is that there are three different types of traffic – cold, warm and hot.

Not all traffic is equal.

Each visitor is a human being. They will be in a different state of mind when they visit your website. Depending on where they are at, your traffic will convert differently when they get in front of your product or service.

Cold traffic is someone who doesn't know who you are yet. They've never heard of your brand or seen your face before. If you get in front of cold people, it will be difficult for you to convert them.

Warm traffic already knows who you are. Maybe they've followed you online and have heard of your product or service before. Thus, when you get in front of them, it will be easier to convert them into customers.

Hot traffic is people who are ready to buy. They are raving fans. Ideally, you want to warm people up and get them to the point where they are “hot.” When you can do this, your job will be so much easier.

Interruption Marketing

Interruption marketing is a model of product promotion where you are interrupting people online. Essentially, the goal of this type of marketing is to capture the attention of anyone and everyone to generate interest in your product or service. You can do this in the form of paid ads on Instagram, YouTube or Facebook.

When it comes to interruption marketing, the question is, “How do you gain people's trust?” The 3-step framework that I am about to share with you comes from my friend, Russell Brunson. He recently wrote a new book called Traffic Secrets, which he is giving away for FREE. I highly recommend it.

When you are driving people to your product or service, you want to engage in a 3-step framework.

Step 1: The Hook

You have to say something or write something in your advertisement or content marketing to hook people. The key to hooking someone is to enter into their world and know what they are thinking and feeling. It's all about grabbing their attention.

As an example, maybe you say something like, “Do you have an epic product, but are struggling to get people to purchase it?” If people don't connect with your hook, they will leave your website. It has to be personalized and incite interest. Remember, it's about them, not you.

Step 2: The Story

A story is a way of establishing trust with your audience. You want to tell a story that allows you to relate to people, which hopefully, will lead to an offer.

Going back to our first example you could say, “I understand where you're coming from. I used to struggle with selling my products too. However, today I've created a 7-figure business selling products online. I would like to help you solve this problem. Here is something that I want to send you, for free, to help you get started.”

Step 3: The Offer

Once you have hooked your audience with a powerful statement that relates to them and told them a story, now you can set up an offer. This can be in the form of a free eBook, a sale, or signup to your email list.

Search Marketing

Search marketing is a strategy that uses paid and unpaid techniques for gaining traffic via search engines, like Google, YouTube, or Facebook. Millions of people search online every day for solutions to their problems. If you want to get your products or service in front of them and increase your brand visibility, you have to take advantage of search marketing.

Both interruption and search marketing are incredibly effective. However, for a lot of online business beginners, it can be very overwhelming to know where to start. There is a simple process that I recommend you go through called the Dream 100. Again, this is what I learned from Russell Brunson in his book, Traffic Secrets.

Take a step back and get clear on who your dream customer is by creating a customer avatar. This is who you are trying to reach and market to. When it comes to figuring out who your dream customer is, Russell suggests that you research the following:

Websites your ideal customer visits
YouTube accounts they watch consistently
Blogs they visit
Podcasts they listen to
Influencers they follow
Keywords they search for in Google

Once you understand who this person is, the strategy becomes a lot easier. The next step is to spend time following your competition. Get on their email lists and learn from them. Watch their videos, follow their blogs, listen to their podcasts. They have paved the way for you and are already successfully selling their products and services. Figure out which marketing strategy is working in their business, go deep with it, and apply that strategy in your own business.

This is how to get traffic to your website and sell your products.

Attention is the most important thing that you can have online. If you don't have people's attention you can't market or sell your products. What strategy will you work on to generate more website traffic?

Need more traffic to your website or funnel? CLICK HERE to pre-order Russell Brunson's FREE book, Traffic Secrets!

The post How To Get Traffic To Your Website And Sell Your Products appeared first on Project Life Mastery.

Mistakes I Made When I Got Started With Internet Marketing

Stefan James — Fri, 10 Jan 2020 16:31:25 +0000

I want to talk about the mistakes I made when I got started with Internet marketing.

Building an online business isn't easy. There are a lot of factors to think about and decisions to make.

A lot of online businesses fail because people make poor decisions that hurt their potential for success.

I want to help you avoid the mistakes I made so that you can set yourself up for entrepreneurial success from the onset.

Ready to discover how to build an online business the right way?

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”http://www.buzzsprout.com/9299/2496871-plm-752-mistakes-i-made-when-i-got-started-with-internet-marketing.mp3″ background=”default” ]

Mistakes happen in an online business.

However, they can be prevented if you know what to look for. Preparedness is the key to success. I want to be vulnerable with you and talk about the mistakes that I've made in the past. Hopefully it will help you avoid going down the same road that I did and, ultimately, help you build a thriving business.

I started my entrepreneurial journey 12 years ago. I was 21 years old. At this stage of my life I was broke. I was $15,000 in credit card debt and living on my friends couch. I was in a really dark place in my place and I hated my life.

When I first discovered Internet marketing, I didn't care about doing what I loved or helping anyone. Rather, I merely wanted to get out of pain. I was willing to do anything to make money. I ended up learning from the wrong people. They tempted me with get-rich-quick schemes.

This is a very dangerous mentality to adopt because you risk compromising your values and what is ethical in order to make money. That's exactly what happened to me. I looked for loopholes, gimmicks and tricks. Thankfully, a lot of what I was doing didn't translate into success. When I look back, I realize how desperate I was. I didn't know who I was.

When I started my brand, Project Life Mastery, 8 years ago my mindset shifted entirely. Instead of focusing on making money, I focused on serving, contributing, and adding value to people. When I made this change in my life, I became a millionaire because I made the choice to live on purpose. I continue to do so to this day.

Getting rich should never be your end goal.

Rather, your goal should be freedom; having the ability to do the things that bring your life the most value. Financial success is merely a byproduct of that. When you're starting an online business, you've got to clear on what your values are. More importantly, you can never compromise those values. Within my company, my staff and I engage in quarterly meetings.

We go through the values of the business and rates ourselves, on a scale of 1 to 10, how much we feel that we are living those values. I want to share with you the vision and mission statement of Project Life Mastery. I encourage you to create a vision and mission statement of your own. This is what will guide the direction of your business and help ensure that your business is based on fundamental values.

Project Life Mastery Vision & Mission Statement:

The ultimate vision for Project Life Mastery is to be a world-renowned brand that positively impacts millions of people’s lives around the world with world-class content, products, services, events, and coaching in ALL areas of life, including health, fitness, emotions, productivity, success, motivation, business, marketing, finances, relationships, and spirituality.

Our mission is to transparently, passionately and powerfully be a positive example of the unlimited possibilities that life offers for those that are truly committed to mastery. We provide and deliver the highest quality content, products and resources that truly change lives, creating raving fan customers and followers.

Project Life Mastery Values:

Contribution: Always Adding Value & Creating Raving Fans
High Quality & Excellence: Go Above & Beyond
Mastery: Constant Improvement & Growth
Effective Communication: Open, Honest & Clear
Accountability: Taking Responsibility & Open To Feedback
Positivity, Caring & Love
Resourcefulness: Problem Solvers
Honesty & Integrity
Raving Fan Culture & Customers
Leadership: Innovation & Creativity

This is what Project Life Mastery is all about. I'm not perfect with these values. There are times when I make mistakes and I'm not fully in alignment with them. However, I do my best to correct myself when I veer off path. This is why my team and I review these values every quarter.

The mistakes I made in the past do not define who I am.

I cannot control the past, but I can control what I do today and in the future. I hope that my story has inspired you to build an honest business that you are proud of and one that makes a positive impact in this world. It's not what you achieve in your business that matters most. Rather, it's the person whom you become along the way.

The post Mistakes I Made When I Got Started With Internet Marketing appeared first on Project Life Mastery.